The logo



Typography


Headings - Riesling


Paragraphs - Castle T

Brand key colors


Imagery


Description


The branding and marketing material was created for my photography business. In this instance, I wanted a more luxurious, upmarket feel for the business. Keeping that in mind, I designed the logo along the lines of a fashion logo. I used the actual signature that I sign my prints with as the basis for the logo.

This particular business was created to offer photographic services mainly to women. I wanted to create photography that would uplift women and help them fall in love with themselves.

The colour palette was intentionally kept to black and white with shades of grey, in order to allow the photography to better stand out. It also helps in giving the brand a more upmarket, classy feel.

www.ajaylphoto.co.za
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