Headings - Humanist
Paragraphs - Humanist
The Jadwats business is a well established one that has been running for many years. It had originally started out as a cycle store and over the years they have added various other product lines. The previous logo did not reflect this new direction that the business was going in and I was approached to design a logo that reflected this new change
We decided not to have a graphic representation or emblem making up the logo, as the business had become so diverse that it couldn't be properly represented in an emblem. I thus designed a text based logo that would be visually appealing, with a hint of the businesses sport based beginnings.